Monday, February 1, 2010

TIPS FOR COVERING A SPEECH

1. Look for one main point and make that point the focus of the story. Build your lead off that angle and do not begin by saying that aperson spoke. Say what they said.

2. Figure out what the general public needs to know and provide that information.

3. Focus on the most important, significant or interesting aspect of the speech.

4. Do not include everything said in the speech, just the most important parts. TAKE GOOD NOTES SO YOU CAN USE DIRECT QUOTES IN YOUR STORY. MAKE SURE ALL NAMES AND TITLES ARE CORRECT.

5. Include audience reaction and setting.

6. Where possible get reactions to the speech.

7. Include enough background so those not familiar with the issues can understand what happened and its significance.

8. Do your homework before the speech. Get biographic information about the speaker. Read bios or news accounts of previous speeches by the person. Try and get an advance copy of the speech.

9. Don't be afraid to ask questions. If you interview a speaker after the speech be sure to state in story that the comment was made after the speech. Don't imply it was part of the main speech.

10. Write the story as soon as possible. Writing the story as soon as possible gets the information down more accurately.

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